Hello!

Who am I?

I’m an Australian pet nutritionist, copywriter and strategist, working in the natural pet health and food space.

I live in Northern NSW with my young family, including my 14-year-old kelpie, Tex Perkins, the muse behind my career in pet nutrition.

I’ve always been an advocate of fresh food for dogs and cats, and I have a practical, evidence-based approach to pet nutrition, purposeful business, and life-in-general.

I founded Hunde in 2015 and am proud to have supported hundreds of pet owners in that time, and to have been trusted by some of the best Australian brands in pet health.

I have tertiary qualifications in communications, editing, and small animal nutrition.

If you have an exciting pet health project in the works, I’d love to see how I can help you bring it to life.

ENQUIRE WITHIN

“I believe the food we feed our pets should be as unconditionally good as their love is for us.”

—Clare Kearney

What I do.

I currently offer business-to-business consulting, recipe development and technical copywriting for brands in (or wishing to enter) the natural pet space.

MY SERVICES

  • Recipe formulation is one of my favourite services to provide.

    I love the challenge of working with competing priorities to create something unique and specifically tailored to your market.

    I am particularly fond of working with minimally processed whole foods.

    Read more about my recipe development in Services.

  • Based on more than a decade of experience in business-to-business consulting, recipe formulation, technical copywriting and engaging with Australian pet owners, I am uniquely placed to provide guidance on things like market positioning, current industry landscape, applicable regulations, and even useful contacts.

    Read about the specific Services I offer.

  • Authentic content has never been more important than here in the trough of (de)generative ai that we find ourselves.

    I am an experienced and qualified copywriter and have written hundreds of blogs about pet nutrition, ebooks, recipe programs, FAQ pages, product pages, Instagram captions, and even a couple of books.

    I can provide nutritional panel data and packaging copy for products, as well as website and marketing copy.

    Read more about copywriting on the Services page.